Tag Archives: mobile

Semester one pilots: an update

PhotoFunia-6959e6f The University of Manchester Library launched 12 e-book pilots at the start of semester one last year. So far, anecdotal feedback from academics and students has been very positive but we know that we will need much more rigorous analysis of the value of the pilots – financially and pedagogically – if we are to build on the project. To this end, we are assessing the effectiveness of the pilots using the following information:

  • Analytical usage data from the technology intermediary, VitalSource
  • Survey data from students on the 12 modules
  • Consultations with the academics leading the modules

We are collating the responses from students and staff and will report on these over the coming months but we do have some initial usage data back from VitalSource:

  • The proportion of students opting to access and download (“redeem”) the e-books in the pilots ranges from 21.3% to 88.5%
  • Of these redemptions, the proportion of students who have actually used the book at least once ranges from 11% to 87.6%
  • Very few students are using the advanced functions – such as highlighting and note-taking – with most simply accessing the text online
  • The majority of the page views are via PC or laptop and very few students accessed the texts via mobile devices (smartphones, tablets etc)

While access and subsequent use of e-books across the pilots followed expected patterns (with the highest levels of access in disciplines that rely most on core texts and directed reading), use of the added value features – such as downloading onto personal devices and note-taking functionality – was a lot lower than anticipated.

It is too early to draw any definite conclusions as many of the pilots will run for the whole academic year. We will need to do some more analysis when the final results are in – there may be a spike in usage for the recent January exam period, for example. Nevertheless, these initial findings will inform the way we implement the semester two pilots and work with the academics involved.

Based on our findings, our main objective will be to make sure that students are downloading the e-books rather than just accessing them online. Perpetual access to the texts and the enhanced functionality are only available to students when they download the books onto a device. We want to make sure students get the maximum benefit from these deals… and avoid any nasty surprises at the end of their modules when the core text suddenly disappears!

The impact of technology: trends in e-book reading

A survey commissioned by Publishing Technology in August 2014 found that out of 3,000 consumers across the US and UK, 43 per cent have read an e-book – or part of an e-book – on their mobile device and that 66 per cent of mobile phone book readers currently read more on their phones than they did in 2013.


Perhaps publishers need to shift their focus away from investment on print, tablets and dedicated e-readers as the main reading channels for their content and consider mobile devices as a significant route of content delivery? To put this into context, the market for smartphones has grown considerably from 53 million in 2006 to a projected 2.4 billion in 2015. At the same time, recent estimates suggest that over the same period Amazon has sold just over 20 million Kindle devices.

However, despite the mobile phone’s overall growth in appeal and popularity over the Kindle as a reading device, the survey discovered that readers (particularly in the UK) tend to read on their handsets fairly infrequently and in much shorter bursts compared to the amount of time they would spend reading printed books or e-books on tablets.

Is smartphone access to core text e-books important to students? Do publishers provide adequate provision for smartphone access to their content? “Reading behaviour” and “Discovery” are two of the key themes of the literature review we are undertaking for the Books Right Here Right Now project and these are just a couple of the questions that the review will consider.

photo credit: theunquietlibrary via photopin cc