In the final post of her three part series, Aimee delves deeper into the research conducted at the University of Central Florida (UCF) to better understand the digital landscape on campus. Part one looked at the trends contributing to an underwhelming use of eTextbooks in the US higher education system and part two described Aimee’s professional journey with eTextbooks at UCF.
To better understand the digital landscape on campus, we distributed surveys to UCF students about eTextbooks in 2012 and 2014, and have just completed one in 2016. While the findings cannot be generalized to US higher education institutions as a whole, they do confirm some trends that have been discovered in other research studies.
Over the four-year period from 2012 to 2016, eTextbook use at UCF has increased dramatically. In 2012, 42% of participating students indicated they had used an eTextbook at least once in their college studies. In 2014, the percentage increased to 60%; in 2016, up to 73%. In just four years, eTextbook use has grown over 30%. This is remarkable, considering we do not have a specific campus initiative to use eTextbooks.
Regarding devices, the vast majority of students (80%) use the computer most frequently to access their eTextbooks. This number has remained steady over four years, despite increasing tablet ownership. 37% of students owned a tablet in 2012; 57% in 2014; and 59% in 2016. However, only around 12% of students said they used tablets most frequently to access eTextbooks in 2016; the same percentage was found in 2012.
When asked what kind of eTextbook students used, PDFs or ones that offered basic reading features were selected the most. We found a slight increase in eTextbooks with more interactive elements, such as simulations and note sharing. In 2014, 28% of students said they had used at least one eTextbook with interactive elements; in 2016, that had increased to 36%.
Influential factors for adoption
Lower cost remains the top factor in influencing students to select an eTextbook rather than a print textbook. Ability to access eTextbooks anywhere is the second most popular reason. The preference for print is still alive and well. In 2016, students that had never used an eTextbook in their college studies were asked to indicate reasons for this, and 73% said they preferred print. Preferring to sell back books for money at the end of the semester was a distant second.
Preferences for features have also remained quite steady. Reading features (searching for keywords, glossary) and study features (highlighting, annotating) were highly valued, while social features (sharing notes with peers) were less so.
Recognizing how important the instructor is to successful eTextbook integration, we asked students in 2014 about their instructors’ involvement. About 30% of students who had used eTextbooks before said that their instructors gave them instructions on how to access the book and told them who to contact for technical help. Similarly, around 30% also said that the instructor actually modelled how to effectively read and study from an eTextbook.
While eTextbook use is increasingly common, the reasons appear logistical (lower cost and convenience) rather than for pedagogical. The pedagogical side cannot be ignored. Publishers and providers of digital content need to increase the interactivity of the content in order to go beyond simple digital facsimiles of print versions. Additionally, instructors need to select eTextbooks with high quality features, as well as model the use of the eTextbook to show how to read and study effectively from the digital resource. This points to the need for professional development, with campus stakeholders such as librarians and instructional designers playing a defined role. At UCF, we have created a self-paced online course called eTextbook Essentials, which provides UCF instructors with an overview of the landscape, including common barriers to course integration and practical guides to assist with integration.
Aimee deNoyelles, Instructional Designer, University of Central Florida